Virtual Tours vs. In-Person Showings: What Buyers Really Want in 2025
The way we buy and sell homes has changed dramatically in the last few years. Technology has transformed the real estate industry, and one of the biggest shifts has been the rise of virtual tours. With a few clicks, buyers can explore properties from the comfort of their living room.
But does this mean the days of in-person showings are over? Not exactly. In 2025, both methods are thriving, but each offers unique advantages—and understanding what buyers really want can help real estate professionals close deals faster.
The Rise of Virtual Tours
Virtual tours became popular during the pandemic, but they’re here to stay. According to the National Association of Realtors, over 70% of buyers now expect a virtual tour option before they commit to seeing a home in person.
Why buyers love them:
- Convenience: Explore multiple homes without leaving the couch.
- Time-saving: Narrow down options before scheduling in-person visits.
- Accessibility: Out-of-town buyers can view properties easily.
- Immersive tech: 3D walkthroughs and drone footage make experiences more engaging.
For real estate agents, virtual tours also mean:
- Wider audience reach.
- Fewer wasted showings.
- Stronger online marketing assets.
The Value of In-Person Showings
While virtual tours are powerful, in-person showings still dominate when it comes to decision-making. Buying a home is emotional—buyers want to “feel” the space, test the natural light, and walk through the neighborhood.
Why buyers still need them:
- Sense of scale that cameras can’t capture.
- Emotional connection (“this feels like home”).
- Inspecting details up close (finishes, smells, noise levels).
- Personal interaction with agents.
In 2025, most serious buyers still schedule at least one in-person showing before making an offer.
What Buyers Really Want in 2025
The answer isn’t virtual vs. in-person—it’s both. Buyers want a hybrid experience that combines convenience with confidence.
Top buyer preferences this year:
- Start online, finish in person. Most buyers shortlist homes virtually before visiting.
- High-quality media. Crisp photography, 3D walkthroughs, and video tours are expected.
- Flexible options. Virtual for the initial search, in-person for the final decision.
- Transparency. Buyers want accurate online representations (no filters or misleading angles).
How Real Estate Professionals Can Adapt
If you’re an agent, here’s how to stay ahead of the trend:
- Invest in virtual tour technology. Use platforms like Matterport for 3D walkthroughs.
- Offer video consultations. Meet with clients online before scheduling showings.
- Blend online + offline marketing. Promote listings with both digital tours and open house events.
- Prioritize authenticity. Show properties as they are—buyers appreciate honesty.
- Educate clients. Explain the benefits of using both approaches to streamline their buying journey.
Summary
In 2025, buyers want the best of both worlds. Virtual tours help them explore faster, while in-person showings give them the confidence to commit. The real winners will be real estate professionals who can deliver a seamless hybrid experience.
If you’re in real estate, don’t ask “Which is better?” Instead, ask: “How can I combine both to give buyers what they really want?”